Media Rhetoric - Bachelor Thesis

The purpose of the course is to give students historical and theoretical insight into the relationship between rhetoric, genres, media and communication technologies and to enable students to analyze examples of rhetoric with a view to how genres, media and communication technologies have an impact on and interact with their rhetoric content, form and function.

MEVI203 is about how people use media and communication technologies in their rhetoric, and how media and communication technologies have an impact on people's rhetoric. We examine how media technologies have an impact on expression and content in communication, and look at what consequences this has for our way of thinking, communicating and acting rhetorically. In exploring the relationship between genre, medium, technology and rhetoric, MEVI203 will delve deeper into one or more subjects each semester. The subject varies from year to year. It can be, for example, advertising, documentary films, political rhetoric, press photos, the internet, social media, video games, entertainment or televised debates.

Upon completion of the course, the student must have the following learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The candidate

can mention key events, people and developments in connection with media rhetoric's history.can provide historical and theoretical representations of the relationship between rhetoric, genres, media and communication technologies.

Skills

The candidate

can analyze examples of mediated rhetoric in terms of how genres, media and communication technologies have an impact on and interact with the content, form and function of the rhetoric.can assess and normatively evaluate (for example ethically, effectively, pedagogically or pragmatically) whether specific rhetorical statements are appropriate for certain media and communication technologies.

General competence

The candidate

can apply their skills and competence to understand rhetorical and strategic genres and expressions in media culturecan place the rhetorical use of media in a larger historical, social, cultural and technological context.