Ashley Jane Booth

Position

Professor, Professor in Visual Communication

Affiliation

Short info

Ashley Booth has taught at the Department of Design since 2006. Booth has worked as art director for A-magasinet, and as head of graphic design for the Lillehammer Olympic Organizing Committee, developing the visual profile for the Winter Olympics in 1994. From 1994 - 2010 she ran her company ABD.
Research

Booth’s artistic research has focused on pictograms and practical semiotics linked to a fascination with trash and on what it means to be a human being with daily challenges. Booth’s point of departure is the notion that designers and creative professionals are responsible and able to bring about real change and improvement in the world through good design.

By using pictogrammatic language as a visual tool, Booth wants to investigate the classification of values in a cultural, social, philosophical, and political context, a visual assessment of what is worthless, nonsensical, or trash, and what is considered valuable and non-trash.

Booth is involved in the Pictogram-Me research project at KMD Bergen, Department of Design, funded by the Norwegian Artistic Research Programme. The research uses pictograms to encourage increased reflection on the complexity of life and highlight the experiences of people with challenging lives.

Booth is also involved in the Exit Earth and the Road Ahead project. 
In the Road Ahead project, we ask: “How can road signs use their iconic power of visual representation to interpret and warn us of the existential dangers we are driving at full speed towards?”

 

 

Publications

1989 SPOR project. Oslo: Utenriksdepartementet

1992 Lillehammer´94 Design handbok. Lillehammer: LOOC

1996 Profil for NTKD (Norsk tekstil- og konfeksjonsdesignere) European Design Annual, Hove: RotoVision

1997 The most Original Book «Lystens Kokebok», ABD/Aschehoug Forlag.

1998 Identitetdesigns verdi, Dagbladet, Oslo

1999 AS Oslo Sporveier kort og billetter. European Design Annual, Hove: RotoVision

2006 Veiviseren Mollerup, Snitt, Oslo: Grafill

2011 Aschehoug & Co, Thomas Hylland Eriksen, Søppel – Illustrasjons

2013 Empathy kills creativity, presented at Cumulus Johannesburg

2015 In between/rainy days, presented at Cumulus Mumbai

2017 Pictogram-me, 245 years: Education in Art and Design in Bergen:

KHiB/KMD Jubilee publication