Media Rhetoric - Bachelor Thesis

Undergraduate course

Course description

Objectives and Content

The purpose of the course is to give students historical and theoretical insight into the relationship between rhetoric, genres, media and communication technologies and to enable students to analyze examples of rhetoric with a view to how genres, media and communication technologies have an impact on and interact with their rhetoric content, form and function.

MEVI203 is about how people use media and communication technologies in their rhetoric, and how media and communication technologies have an impact on people's rhetoric. We examine how media technologies have an impact on expression and content in communication, and look at what consequences this has for our way of thinking, communicating and acting rhetorically. In exploring the relationship between genre, medium, technology and rhetoric, MEVI203 will delve deeper into one or more subjects each semester. The subject varies from year to year. It can be, for example, advertising, documentary films, political rhetoric, press photos, the internet, social media, video games, entertainment or televised debates.

Learning Outcomes

Upon completion of the course, the student must have the following learning outcomes defined in terms of knowledge, skills and general competence:


The candidate

can mention key events, people and developments in connection with media rhetoric's history.can provide historical and theoretical representations of the relationship between rhetoric, genres, media and communication technologies.


The candidate

can analyze examples of mediated rhetoric in terms of how genres, media and communication technologies have an impact on and interact with the content, form and function of the rhetoric.can assess and normatively evaluate (for example ethically, effectively, pedagogically or pragmatically) whether specific rhetorical statements are appropriate for certain media and communication technologies.

General competence

The candidate

can apply their skills and competence to understand rhetorical and strategic genres and expressions in media culturecan place the rhetorical use of media in a larger historical, social, cultural and technological context.

Semester of Instruction

Every other autumn
Recommended Previous Knowledge
Builds on the course MEVI104 Rhetoric and Strategic Communication. Students who do not have MEVI104 are advised to familiarize themselves with the basic concepts and theories of rhetoric and strategic communication before the start of the semester.
Credit Reduction due to Course Overlap
RET203 and MEVI203
Access to the Course
The course is open to students who have been accepted to the Bachelor's Programme in Media and Communication Studies
Teaching and learning methods
A combination of lectures, workshops and supervision.
Compulsory Assignments and Attendance

Approved workshop assignment(s), approved workshop attendance (80%), and approved )syllabus test.

Compulsory work that has been approved has no time limit.

Forms of Assessment

Bachelor's thesis (in about 8,000 words), under supervision.

The Bachelor's thesis can be submitted in English, Norwegian, Swedish or Danish.

Grading Scale
Assessment Semester

Assessment only in teaching semester,

Students with valid absence as defined in the UiB regulations ยง 5-5 can apply for an extended submission deadline to The application must be submitted before the deadline for submission has expired.

Reading List
The reading list will be ready before 1 July for the autumn semester.
Course Evaluation
All courses are evaluated in line with UiB's quality system for education.