I am a postdoctoral researcher in the IMAGINE project – Citizen perceptions of AI in everyday media life, led by Brita Ytre-Arne. The project explores folk theories of AI, in which my research more specifically focuses on people’s news use, their experiences, and attitudes toward the use of AI in journalism and news.

My PhD dissertation explored how we can gain a more nuanced understanding of why and how people use news in everyday life, at a time when digital trace data increasingly shape understandings of audience interests and user patterns. I explored these digital behaviors from an audience perspective, primarily through qualitative methods. The project focused more concretely on why younger audiences are more reluctant to pay for news, what it means to spend time on news, and how media experiences shape news practices. 

I am also a member of the Bergen Media Use Research Group at the department.

After completing my PhD, I have worked on the research project iFAM – Intergenerational families and algorithmic media, together with Hallvard Moe and Emilija Gagrčin. The project investigates how adults can gain algorithmic media literacy through intergenerational learning within the family.

I have previously conducted several studies at the intersection of audience studies, news use, and the implementation of new technology in the media industry. In 2020, I received funding from the Norwegian Media Authority for the project "Personalized News: Algorithm-Driven Front Pages in Norwegian Online Newspapers." Here, I researched the implementation of front page algorithms in Schibsted, how the algorithms curated the front pages in two Norwegian online newspapers, and how journalists and developers experienced the new technology. The project culminated in an article that won the award for Research Paper of the Year in the journal Norsk Medietidsskrift in 2023.

In my master's project, I examined how young adults navigate while reading news online, how these practices can be understood as public connection, and what implications these user patterns may have for how we can understand audience metrics.

I have taught courses on media and news use, audience studies, new media technology, media experiences, and qualitative methods. I have been course responsible for Advanced Media Use Analysis (master's course) and Media Use: Theory and Methods (bachelor's course).

Lecture

• Gagrcin, Emilija; Borchgrevink-Brækhus, Marianne (2026). Who teaches whom about what? Understanding digital support and algorithmic literacy across generations. (external link)
• Borchgrevink-Brækhus, Marianne (2023). The Burden of Subscribing: How Young People Experience Digital News Subscriptions. (external link)
• Borchgrevink-Brækhus, Marianne (2022). Hvorfor betaler ikke unge voksne for nyheter? Foreløpige funn. (external link)
• Borchgrevink-Brækhus, Marianne (2022). Hvorfor betaler ikke unge voksne for digitale nyheter?. (external link)
• Borchgrevink-Brækhus, Marianne (2022). Hvorfor betaler ikke unge voksne for nyheter? Foreløpige funn. (external link)
• Borchgrevink-Brækhus, Marianne (2021). Hvorfor betaler ikke unge voksne for nyheter? Foreløpige funn. (external link)

Doctoral dissertation

• Borchgrevink-Brækhus, Marianne (2025). News experience : Understanding why and how audiences interact with news beyond audience metrics. (external link)

Academic article

• Borchgrevink-Brækhus, Marianne (2025). Understanding news experience: The resonance between content, practices, and situatedness in everyday life. (external link)
• Borchgrevink-Brækhus, Marianne; Moe, Hallvard (2023). The Burden of Subscribing: How Young People Experience Digital News Subscriptions. (external link)
• Borchgrevink-Brækhus, Marianne (2022). «Det er ikke plass til alt på internett»: algoritmestyrte forsider og redaksjonelle vurderinger. (external link)

Poster

• Borchgrevink-Brækhus, Marianne (2024). News experience: understanding the resonance between content, practices & situatedness in everyday life. (external link)
• Borchgrevink-Brækhus, Marianne (2023). What does it mean when people spend less time on news?. (external link)
• Borchgrevink-Brækhus, Marianne (2021). Why won't young people pay for news?. (external link)

Academic lecture

• Ytre-Arne, Brita; Meijer, Irene Costera; Borchgrevink-Brækhus, Marianne et al. (2023). Conceptualizing and researching media experience. (external link)
• Borchgrevink-Brækhus, Marianne (2023). Beyond “more time is better”: Understanding experiences of quick news user practices. (external link)
• Borchgrevink-Brækhus, Marianne; Moe, Hallvard (2022). Why young people do not pay for news. (external link)

See a complete overview of publications in Cristin.

• 2025-2026: "iFAM: Intergenerational families & algorithmic media". Led by Hallvard Moe and Emilija Gagrčin. Funded by the Norwegian Media Authority.
• 2021-2022 "Payment for News: Reluctance, Evasion, and Inequality in a Digital News Landscape." Led by Hallvard Moe. Funded by the Norwegian Media Authority.
• 2020-2021 "Personalized News: Algorithm-Driven Front Pages in Norwegian Online Newspapers." Funded by the Norwegian Media Authority.