Ashley Jane Booth

Position

Professor in Visual Communication

Affiliation

Short info

Ashley Booth has taught at the Department of Design since 2006. Booth has worked as art director for A-magasinet, and as head of graphic design for the Lillehammer Olympic Organizing Committee, developing the visual profile for the Winter Olympics in 1994. From 1994 - 2010 she ran her company ABD.
Research

Booth’s artistic research has focused on pictograms and practical semiotics linked to a fascination with trash and on what it means to be a human being with daily challenges. Booth’s point of departure is the notion that designers and creative professionals are responsible and able to bring about real change and improvement in the world through good design.

By using pictogrammatic language as a visual tool, Booth wants to investigate the classification of values in a cultural, social, philosophical, and political context, a visual assessment of what is worthless, nonsensical, or trash, and what is considered valuable and non-trash.

Booth is involved in the Pictogram-Me research project at KMD Bergen, Department of Design, funded by the Norwegian Artistic Research Programme. The research uses pictograms to encourage increased reflection on the complexity of life and highlight the experiences of people with challenging lives.

Booth is also involved in the Exit Earth and the Road Ahead project. 
In the Road Ahead project, we ask: “How can road signs use their iconic power of visual representation to interpret and warn us of the existential dangers we are driving at full speed towards?”

 

 

Publications

1989 SPOR project. Oslo: Utenriksdepartementet

1992 Lillehammer´94 Design handbok. Lillehammer: LOOC

1996 Profil for NTKD (Norsk tekstil- og konfeksjonsdesignere) European Design Annual, Hove: RotoVision

1997 The most Original Book «Lystens Kokebok», ABD/Aschehoug Forlag.

1998 Identitetdesigns verdi, Dagbladet, Oslo

1999 AS Oslo Sporveier kort og billetter. European Design Annual, Hove: RotoVision

2006 Veiviseren Mollerup, Snitt, Oslo: Grafill

2011 Aschehoug & Co, Thomas Hylland Eriksen, Søppel – Illustrasjons

2013 Empathy kills creativity, presented at Cumulus Johannesburg

2015 In between/rainy days, presented at Cumulus Mumbai

2017 Pictogram-me, 245 years: Education in Art and Design in Bergen:

KHiB/KMD Jubilee publication

Priser

The Royal Society of Arts 1979: Travelling bursary, tildelt Ashley Jane Booth

The International Society of Newspaper design 1990: Gull i Art and Illustration, tildelt A-magasinet

The International Society of Newspaper design 1989:

2 x sølv sølvpriser i Forsidedesign og Illustrasjon, tildelt A-magasinet

Norsk Illustratørenes Ærespris 1990, tildelt Ashley Jane Booth

Gullblyanten 1990: Gull for LOOCs sportspiktogrammer, tildelt LOOC

Art Directors Club of Europe 1992: Gull for LOOCs sportspiktogrammer, tildelt LOOC

Visuelt ’93: Næringslivsprisen, tildelt LOOC

Gullblyanten: Gull for LOOCs sportsplakater, tildelt LOOC

Visuelt ’94: Gull i grafisk design for LOOCs skiltprosjekt: tildelt LOOC

Den Skandinaviske Design pris 1994, tildelt LOOC

Visuelt ’96: Gull i kommunikasjonsdesign for AS Oslo Sporveier billetter, tildelt ABD

Norsk Designråd Merket for God Design 1996: AS Oslo Sporveiers kort og billetter, tildelt ABD

The International Cookbook Revue 1997: Gull (Kategori: The most Original Book) «Lystens Kokebok»,

tildelt Aschehoug Forlag og ABD

Visuelt ’98: Næringslivsprisen, tildelt AS Oslo Sporveier

Farmandprisen 1998: Sølv (Kategori offentlig selskap) Årsrapport AS Oslo Sporveier, tildelt ABD

Visuelt 2000: Sølv i identitetsdesign for Studio Grethe AS, tildelt ABD

Visuelt 2002: Sølv i kommunikasjonsdesign for Økokrims årsrapport 2000, tildelt ABD

Æresmedlem Grafill (Norske Grafisk designere og illustratører) 2002, tildelt Ashley Jane Booth

Visuelt 2005: Gull i illustrasjon for Stor-Oslo Lokaltrafikk a.s kort og billetter, tildelt ABD

Klassikerprisen for god design 2009 (Norsk Designråd): Ruter AS kort og billetter, tildelt Ruter As og ABD

Klassikerprisen Grafill prizewiner 2022