Short info
Research
Booth’s artistic research has focused on pictograms and practical semiotics linked to a fascination with trash and on what it means to be a human being with daily challenges. Booth’s point of departure is the notion that designers and creative professionals are responsible and able to bring about real change and improvement in the world through good design.
By using pictogrammatic language as a visual tool, Booth wants to investigate the classification of values in a cultural, social, philosophical, and political context, a visual assessment of what is worthless, nonsensical, or trash, and what is considered valuable and non-trash.
Booth is involved in the Pictogram-Me research project at KMD Bergen, Department of Design, funded by the Norwegian Artistic Research Programme. The research uses pictograms to encourage increased reflection on the complexity of life and highlight the experiences of people with challenging lives.
Booth is also involved in the Exit Earth and the Road Ahead project.
In the Road Ahead project, we ask: “How can road signs use their iconic power of visual representation to interpret and warn us of the existential dangers we are driving at full speed towards?”
Publications
1989 SPOR project. Oslo: Utenriksdepartementet
1992 Lillehammer´94 Design handbok. Lillehammer: LOOC
1996 Profil for NTKD (Norsk tekstil- og konfeksjonsdesignere) European Design Annual, Hove: RotoVision
1997 The most Original Book «Lystens Kokebok», ABD/Aschehoug Forlag.
1998 Identitetdesigns verdi, Dagbladet, Oslo
1999 AS Oslo Sporveier kort og billetter. European Design Annual, Hove: RotoVision
2006 Veiviseren Mollerup, Snitt, Oslo: Grafill
2011 Aschehoug & Co, Thomas Hylland Eriksen, Søppel – Illustrasjons
2013 Empathy kills creativity, presented at Cumulus Johannesburg
2015 In between/rainy days, presented at Cumulus Mumbai
2017 Pictogram-me, 245 years: Education in Art and Design in Bergen:
KHiB/KMD Jubilee publication
Priser
The Royal Society of Arts 1979: Travelling bursary, tildelt Ashley Jane Booth
The International Society of Newspaper design 1990: Gull i Art and Illustration, tildelt A-magasinet
The International Society of Newspaper design 1989:
2 x sølv sølvpriser i Forsidedesign og Illustrasjon, tildelt A-magasinet
Norsk Illustratørenes Ærespris 1990, tildelt Ashley Jane Booth
Gullblyanten 1990: Gull for LOOCs sportspiktogrammer, tildelt LOOC
Art Directors Club of Europe 1992: Gull for LOOCs sportspiktogrammer, tildelt LOOC
Visuelt ’93: Næringslivsprisen, tildelt LOOC
Gullblyanten: Gull for LOOCs sportsplakater, tildelt LOOC
Visuelt ’94: Gull i grafisk design for LOOCs skiltprosjekt: tildelt LOOC
Den Skandinaviske Design pris 1994, tildelt LOOC
Visuelt ’96: Gull i kommunikasjonsdesign for AS Oslo Sporveier billetter, tildelt ABD
Norsk Designråd Merket for God Design 1996: AS Oslo Sporveiers kort og billetter, tildelt ABD
The International Cookbook Revue 1997: Gull (Kategori: The most Original Book) «Lystens Kokebok»,
tildelt Aschehoug Forlag og ABD
Visuelt ’98: Næringslivsprisen, tildelt AS Oslo Sporveier
Farmandprisen 1998: Sølv (Kategori offentlig selskap) Årsrapport AS Oslo Sporveier, tildelt ABD
Visuelt 2000: Sølv i identitetsdesign for Studio Grethe AS, tildelt ABD
Visuelt 2002: Sølv i kommunikasjonsdesign for Økokrims årsrapport 2000, tildelt ABD
Æresmedlem Grafill (Norske Grafisk designere og illustratører) 2002, tildelt Ashley Jane Booth
Visuelt 2005: Gull i illustrasjon for Stor-Oslo Lokaltrafikk a.s kort og billetter, tildelt ABD
Klassikerprisen for god design 2009 (Norsk Designråd): Ruter AS kort og billetter, tildelt Ruter As og ABD
Klassikerprisen Grafill prizewiner 2022