I am professor of media studies, researching audiences and cross-media use. My research explores 1) how people connect to society and use and avoid news, 2) meanings of media in everyday life, and 3) people's perceptions of datafication, algorithms and digital technologies. I work primarily with qualitative methods.

My book Media Use in Digital Everyday Life is published Open Access and can be downloaded or read online free of charge here. In the book, I discuss how media use has changed since smartphones, social media and digital platforms became part of our lives. 

I am one of the series editors for Transforming Communications - Studies in Cross-Media Research, a book series published by Palgrave/Springer to advance international scholarship on cross-media and datafication. 

Together with my colleague Hallvard Moe I lead Bergen Media Studies Research Group, an active research environment for media use and audience research at the University of Bergen. We collaborate with international colleagues and support young researchers. 

I am PI for two research projects funded by the Research Council of Norway: IMAGINE (Citizen perceptions of AI in everyday media life) explores emerging folk theories of AI, while "Media Use in Crisis Situations" analyses how people relate to climate change and other societal crises through everyday media use. 

Previously, I was work package leader in MediaFutures, a research centre for research-driven innovation. Other former projects include MeCIn, a broad study of media use and public connection in Norway, and Digitox, on intrusive media and digital disconnection. I was co-director of CEDAR - Consortium on Emerging Directions in Audience Research (2014-2017), an European network and research project that conducted a foresight analysis of audience research. Read more in our book The Future of Audiences, or our agenda for research priorities.

I teach and supervise from bachelor to PhD levels in qualitative methods, media use and audience research. I contributed to redesign the master programme in media and communications at UiB, and have developed several new courses.

2025

• Brita Ytre-Arne (2025). Nyhetsvegring når nyhetsbildet er mørkt. (external link)

2020

• Brita Ytre-Arne; Ranjana Das (2020). Audiences’ Communicative Agency in a Datafied Age: Interpretative, Relational and Increasingly Prospective. (external link)
• Brita Ytre-Arne; Hallvard Moe; Hilde Sakariassen (2020). - Folk flest er gode nok. (external link)
• Ture Schwebs; Brita Ytre-Arne; Helge Østbye (2020). Media i samfunnet. 8. utgave.. (external link)
• Brita Ytre-Arne (2020). Jeg savner til og med kolleger jeg ikke liker. (external link)
• Brita Ytre-Arne (2020). Digital mediebruk - kampen om oppmerksomheten. (external link)
• Brita Ytre-Arne; Trine Syvertsen; Hallvard Moe et al. (2020). Temporal ambivalences in smartphone use: Conflicting flows, conflicting responsibilities. (external link)

2023

• Brita Ytre-Arne (2023). Media Use in Digital Everyday Life. (external link)
• Solveig Kristine Bortne Høegh-Krohn; Brita Ytre-Arne; Håvard Haarstad (2023). Climate is a different kind of issue: The challenges of situating climate change in everyday news repertoires. (external link)

2019

• Brita Ytre-Arne (2019). The public sphere as seen from everyday life. (external link)
• Torgeir Uberg Nærland; Jan Fredrik Hovden; Hallvard Moe et al. (2019). Manifest, Everyday and Deep Orientation: Public Connection across and beyond Journalistic Media. (external link)

2016

• Brita Ytre-Arne; Ranjana Das (2016). After the excitement: An introduction to the work of CEDAR. (external link)

2017

• Dag Arne Christensen; Tord Skogedal Lindén; Brita Ytre-Arne et al. (2017). Forord. (external link)
• Dag Arne Christensen; Brita Ytre-Arne; Tord Skogedal Lindén et al. (2017). Tjenestedemokratiet. (external link)
• Brita Ytre-Arne (2017). Ytring 2. juli 2017 "Ta ferie fra mobilen i sommer". (external link)

2021

• Brita Ytre-Arne; Hallvard Moe (2021). Crisis perceptions regarding climate change and COVID-19: Introduction to the MUCS project and pilot studies insights. (external link)
• Brita Ytre-Arne; Hallvard Moe (2021). Doomscrolling, Monitoring and Avoiding: News Use in COVID-19 Pandemic Lockdown. (external link)

2012

• Brita Ytre-Arne (2012). "For kosens skyld". Intervju i Klassekampen. (external link)
• Brita Ytre-Arne (2012). Positioning the self. Identity and women's magazine reading. (external link)
• Ole Jacob Madsen; Brita Ytre-Arne (2012). Me at my best: therapeutic ideals in Norwegian women's magazines. (external link)

2008

• Brita Ytre-Arne (2008). "Sakprosa" (programserie). (external link)

2024

• Hallvard Moe; Solveig Kristine Bortne Høegh-Krohn; Brita Ytre-Arne (2024). How audiences make sense of climate issues in the news. (external link)

2018

• Jan Fredrik Hovden; Brita Ytre-Arne (2018). Kven følgjer med på #metoo?. (external link)
• Ranjana Das; Brita Ytre-Arne; David Mathieu et al. (2018). Designing a Foresight Analysis Exercise on Audiences and Emerging Technologies: CEDAR's Analytical-Intuitive Balance. (external link)
• Brita Ytre-Arne; Niklas Alexander Chimirri; Inês Amaral et al. (2018). Everyday Lives of Audiences in a Future Europe: Tracing Emerging Issues from Scenarios to Experiences in 2030. (external link)

2011

• Brita Ytre-Arne (2011). VG: Intervju om kvinneblader og mediepåvirkning. (external link)

2006

• Knut Helland; Brita Ytre-Arne (2006). Sportsjournalistikk og presseetikk. En analyse av TV 2s fotballsendinger. (external link)

2015

• Erik Knudsen; Torgeir Uberg Nærland; Helle Sjøvaag et al. (2015). Mediating the Nordic Welfare Model: Journalistic Representations and Public Attitudes. (external link)

2022

• John Arne Moen; Ingvild Næss; Toril Nag et al. (2022). NOU 2022: 11 Ditt personvern – vårt felles ansvar — Tid for en personvernpolitikk. (external link)

2013

• Brita Ytre-Arne (2013). Social media and the welfare state: A (media) user perspective. (external link)

See a complete overview of publications in Cristin.

"Media Use in Crisis Situations: Resolving Information Paradoxes, Comparing Climate Change and COVID-19". PI, research project (2021-2025) funded by the Norwegian Research Council.

"Understanding Media Experiences", Work Package 1 in SFI MediaFutures, centre for research-driven innovation, funded by the Norwegian Research Council, the University of Bergen and industry partners in the Norwegian media sector.

"Digitox: Intrusive media, ambivalent users, and digital detox". Research project (2019-2023) led by Trine Syvertsen, funded by the Norwegian Research Council.

"Media Use, Culture and Public Connection: Freedom of Information in the 'Age of Big Data'". Research project (2015-2018) led by Hallvard Moe, funded by the Norwegian Research Council.

"Consortium on Emerging Directions in Audience Research". Consortium (2014-2017) led by Ranjana Das (University of Surrey) and Brita Ytre-Arne, funded by Arts and Humanities Research Council, UK.