Strategic Communication
Postgraduate course
- ECTS credits
- 10
- Teaching semesters Autumn
- Course code
- MEVI384
- Number of semesters
- 1
- Teaching language
- Scandinavian or English
- Resources
- Schedule
- Reading list
Course description
Objectives and Content
Learning Outcomes
The student, upon completing the course, is expected to achieve the following learning outcomes, defined in terms of knowledge, skills, and general competence:
Knowledge
The candidate…
- can explain theories of influence and strategic communication
- can account for the role of political and strategic communication within society and democracy
- can explain and apply research methods used to analyze how individuals and organizations influence and persuade
Skills
The candidate…
- can think rhetorically and design practical approaches to strategic communication
- can develop and deliver persuasive presentations
- can contribute advisory expertise in strategic communication
General competence
The candidate…
- can use their knowledge to understand rhetorical situations and engage with strategic communication challenges
- can use their skills to analyze, communicate, and provide guidance when encountering such situations and challenges
- can use their knowledge and skills to identify and assess ethical issues, and to reflect on questions related to political and strategic communication in terms of function, effect, ethics, and democratic ideals
ECTS Credits
Level of Study
Semester of Instruction
Required Previous Knowledge
Recommended Previous Knowledge
Credit Reduction due to Course Overlap
Access to the Course
Teaching and learning methods
Lectures and/or seminars.
Presentations by students are a part of the teaching.
Compulsory Assignments and Attendance
During the semester, students must carry out presentations in plenary sessions, including an oral presentation of the practical assignment.
Approved coursework requirements are valid only for the semester in which the course is taught.
Forms of Assessment
The exam consists of two parts.
- Development of a practical strategic assignment (e.g., a strategic message, communication plan, or similar).
- A report on the practical assignment.
Part 1 counts for 30 percent of the final grade. Part 2 counts for 70 percent.
The exam may be completed individually or as a group. Group-based exams offer two possible models: both parts may be completed as a group, or part 1 may be completed as a group while part 2 is submitted individually.
The exam question will be given in the language of instruction for the course. The exam answer may be submitted in Norwegian, Swedish, Danish, or English.
Grading Scale
Assessment Semester
Assessment is offered only in the semester in which the course is taught.
Students with valid absence as defined in the UiB regulations § 5-5 may apply for an extended submission deadline for the exam by contacting infomedia@uib.no. The application must be submitted before the original deadline has passed.